Samsung E730

Very similar to the excellent Samsung E720 handset (one of our favourite handsets at the moment), the Samsung SGH-E730 is almost identical, except with a new extra features.

It's not really a replacement for the Samsung E720, the Samsung E730 can be seen more as an alternative model, typically appealing to operators who aren't already carrying the E720 in their range.

It certainly looks a little different from the Samsung E720 which followed the Samsung E700, Samsung E710 and Samsung E715 handsets precisely. The Samsung E730 looks a little like many other recent Samsung handsets, with smoother lines replacing the sharper Samsung E720, but that's not the only difference.

With 1.3 megapixel digital camera, compared with the Samsung E720's 1.0 megapixel unit. There is a tiny bit more memory (92Mb shared, compared with 90Mb on the E720), a little difference in weight (the E730 is 8 grams heavier than the E720 at 88 grams), the Samsung SGH-E730 also comes with an FM radio but manages a slightly shorter battery life at 5 hours as opposed to an absolute maximum of 5.5 on the Samsung E720. The Samsung E730 has built-in handsfree calling too.

Other than that, both phones share the same 176x220 pixel TFT display in 262,000 colours, have external controls for the built-in media player, Bluetooth, a WAP 2.0 browser and email client, plus both have GPRS data but no EDGE.

The main drawback with the Samsung E730 (as the E720) is a lack of removable memory, but then there's quite a lot of internal memory, and at just 88 grams the Samsung E730 is impressively lightweight for the feature set. The Samsung E730 is theoretically available in a range of colours, including black, silver, grey and red. This is a good handset, and will probably appeal to carriers who are not already offering th Samsung SGH-E720.

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